
A 200-millisecond delay in a phone conversation feels like a pause. An 800-millisecond delay feels like the other person has stopped listening. When the "other person" is an AI voice agent, that gap is the difference between a natural interaction and an awkward one.
Real-time text-to-speech has become the foundation for conversational AI, live translation, and streaming media. But building a system that consistently delivers low-latency speech at scale is harder than most API landing pages suggest. Advertised latency and production latency are often very different numbers.
Here is a practical breakdown of what real-time TTS means, how streaming architectures work, and what to look for when evaluating APIs for production use.
Real-time TTS generates spoken audio from text fast enough that the listener perceives no meaningful delay. But "fast enough" depends entirely on the application.
Human conversation has a natural turn-taking rhythm with pauses of roughly 200 to 300 milliseconds between speakers. For a voice agent to feel natural, the entire pipeline (speech recognition, language model processing, and speech synthesis) needs to fit within that window. The TTS component alone should contribute no more than 100 to 200ms of latency.
Many TTS providers advertise inference-only latency, which measures how fast the model generates audio in isolation. Production latency includes network travel time, API gateway processing, queueing behind other requests on shared infrastructure, and audio encoding. A model that benchmarks at 100ms on a dedicated GPU can easily deliver 800ms or more when deployed on shared cloud infrastructure during peak traffic.
Time-to-first-byte (TTFB) measures the interval between sending a text request and receiving the first chunk of audio. For streaming applications, TTFB matters more than total generation time because the audio begins playing while the rest is still being generated. MARS8-Flash delivers TTFB as low as 100ms depending on GPU type, with best speeds available on Blackwell GPUs.
Real-time TTS does not generate an entire audio file and then send it. Instead, it streams audio in small chunks as the model produces them.
In a streaming architecture, the TTS engine begins generating audio from the first tokens of input text and delivers output in small audio chunks (typically a few hundred milliseconds each). The client begins playback as soon as the first chunk arrives, so the listener hears speech starting almost immediately.
REST APIs follow a request-response pattern: send text, wait, receive complete audio. WebSocket connections maintain a persistent, bidirectional channel that supports true streaming. For real-time applications (voice agents, live translation), WebSocket connections are strongly preferred because they eliminate the overhead of establishing a new connection for each utterance.
Most latency in production TTS pipelines does not come from the model itself. The major contributors are network round-trip time between the client and the API server, queueing delays on shared GPU infrastructure (other requests being processed ahead of yours), audio encoding and packaging overhead, and API gateway processing. Dedicated GPU deployments eliminate the queueing problem entirely, which is why CAMB.AI's MARS8 models emphasize deployment on dedicated compute rather than shared pools.
When evaluating a real-time TTS API, the right benchmarks separate production-ready solutions from impressive demos.
A TTFB measurement on a single request with no other traffic tells you very little. The meaningful benchmark is TTFB at production-scale concurrency. Ask for p50, p90, and p99 latency numbers under realistic load conditions. The gap between p50 and p99 reveals how consistently the system performs when traffic spikes.
Some models trade audio quality for speed. A fast response that sounds robotic or contains pronunciation errors is worse than a slightly slower response that sounds natural. Production Quality (PQ) and Character Error Rate (CER) should be evaluated alongside latency. MARS8-Flash achieves a CER of 5.67% and a PQ score of 7.45 on the open-source MAMBA Benchmark, demonstrating that speed does not have to come at the expense of accuracy.
For voice agent applications, TTS is just one component. The full pipeline includes speech-to-text (capturing what the user said), language model processing (generating a response), and TTS (speaking the response). Measuring TTS latency in isolation misses the bigger picture. A well-optimized pipeline can achieve sub-1.5-second end-to-end latency.
Streaming TTS unlocks applications that batch processing simply cannot support.
Customer-facing voice agents need to respond in near-real-time to maintain natural conversational flow. Every additional 100ms of latency increases the likelihood that the caller perceives the system as slow or broken. MARS8-Flash is purpose-built for agentic conversations, including call center agents and live conversation agents, with 600M parameters optimized for speed.
Real-time multilingual broadcasting (think live sports commentary in multiple languages simultaneously) demands TTS that can generate broadcast-quality speech with minimal delay. CAMB.AI powers live multilingual commentary for major sports broadcasters, where even small latency increases would cause visible desynchronization between audio and video.
Gaming NPCs that speak dynamically, interactive educational content, and live podcast translation all require speech generation that keeps pace with real-time events. For interactive scenarios, the TTS system must handle unpredictable input timing and variable-length text without introducing stutters or gaps.
Screen readers and assistive technology benefit from low-latency TTS that can keep up with user navigation. When a visually impaired user is navigating a website, delays in audio feedback disrupt the experience. CAMB.AI's Text-to-Speech tool supports accessibility compliance while delivering natural-sounding audio.
Getting low latency on a single request is the easy part. Maintaining that performance at scale is where most systems break down.
A voice agent platform serving thousands of simultaneous calls cannot queue requests sequentially. Horizontal scaling (adding more GPU instances as demand increases) is the standard approach, but the scaling speed matters. If it takes minutes to spin up new instances, callers during traffic spikes will experience degraded performance.
Shared GPU pools are cheaper but introduce unpredictable latency because your requests compete with everyone else's. Dedicated infrastructure guarantees consistent performance by eliminating contention. For applications where latency consistency matters (healthcare, emergency services, live broadcasting), dedicated deployment is not optional. MARS8 models support deployment across major compute platforms, giving teams control over their infrastructure.
Network latency between the client and the TTS server can add 20 to 100ms depending on distance. Deploying TTS infrastructure in multiple regions reduces this overhead and is essential for global applications.
Production TTS systems need real-time monitoring of TTFB, error rates, and audio quality metrics. Proactive monitoring is especially critical for live broadcasting and high-volume contact center deployments.
Real-time TTS in 2026 is a production requirement for voice agents, live media, and interactive applications. Test under real-world conditions, not demo conditions, and choose infrastructure that delivers consistent performance at scale.
Whether you're a media professional or voice AI product developer, this newsletter is your go-to guide to everything in speech and localization tech.


