
20 territories. One Spanish feed.
The finals, called live in Spanish by CAMB.AI, match the English commentary’s energy with no interpreter in sight. Viewership across non-English-speaking markets jumped 4x.
AI dubbing, live translation and captions in 150+ languages, personalized for every fan.
Localization and accessibility
A man in a light blue shirt claps at a football match on his living-room TV, Hindi subtitles on the screen and tea on the table beside him. Dubbing, captions, and live ASL, so the story reaches everyone in the language and form that they follow.
Cohort-based personalization
A girl in a green football shirt points excitedly at a match on her tablet, her father smiling beside her on the sofa. New to the game? Rooting for your team? Obsessed with stats? The same live feed becomes commentary that speaks to each fan: beginner-friendly, tactics-first or family-safe.
Generative commentary
A taxi driver at night smiles in the rear-view mirror, a football match playing on a phone mounted on the dashboard. Got cameras but no commentators? CAMB follows the action and calls every play, live—from local leagues to the world stage.
Edge personalization
Two friends at a bar counter laugh over a match on a phone, a pint of beer in front of them and the game on a TV behind. 100M viewers, 100M versions of the same event. Each one personalized in real time, on the device.
Research
The record

The finals, called live in Spanish by CAMB.AI, match the English commentary’s energy with no interpreter in sight. Viewership across non-English-speaking markets jumped 4x.

PSG v Marseille, live from Kuwait City, in Italian. The first European football match with live translated commentary, streamed on Ligue 1+.

Race radio from Mexico City, in Spanish, as it happened. It sat right under the English feed in the NASCAR app and website.

The first live sporting event heard in four languages at once, with the commentators’ own voices in every one. And it streamed free.

IMAX’s original documentaries, dubbed by CAMB.AI into over 150 languages, with the narrator’s voice and emotion kept in every one.

From the Comcast NBCUniversal SportsTech program to Comcast’s media customers, CAMB.AI localization is now available through Comcast Technology Solutions.

CAMB.AI voice runs directly on Broadcom chips for home devices. No cloud, lower latency, more privacy, with on-device translation being explored next.


VOIS is rolling out CAMB.AI real-time speech translation in select European contact centres, so agents and customers can each speak their own language.
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