CAMB.AI Joins Major League Soccer's Prestigious MLS Innovation Lab

CAMB.AI has joined the MLS Innovation Lab, Major League Soccer's platform for collaborating with cutting-edge technology companies to shape the future of the sport and its fan experience.

The MLS Innovation Lab brings together startups and established innovators to pilot new technologies across the league — from broadcast and fan engagement to operations. Membership gives companies unique access to work alongside MLS on real-world use cases at the highest level of professional soccer.

For CAMB.AI, the collaboration centered on breaking down language barriers in live soccer. This partnership set the stage for CAMB.AI's historic first live AI-dubbed professional soccer commentary, translating MLS broadcasts into multiple languages in real time while preserving the emotion and energy of the original call.

“MLS has been a true pioneer in embracing innovation to serve its diverse fanbase,” said CAMB.AI's team. “Being part of the Innovation Lab allowed us to prove what real-time multilingual broadcasting can do for sports.”