CAMB.AI and World League Live! Team Up to Break Language Barriers in Gaming
Global AI translation start-up partners with WLL fan engagement platform to globalize athlete and fan connections.
SAN FRANCISCO AND DUBAI — September 23, 2025 — CAMB.AI, a global company that enables seamless multilingual communication, has partnered with World League Live! (WLL), a sports-native platform that connects fans across the globe with their favorite stars. Both companies aim to break down language barriers and make it easier for young people everywhere to engage with, learn from, and be inspired by their favorite sport icons.
World League Live! transforms sports legends and influencers into playable AI avatars, enabling fans to interact with them in real time. Through its “Play with the Stars” format, top players can meet their idols and compete against them, with events streamed live across Twitch, YouTube, TikTok, and Instagram. Users can engage directly with global icons like Alessandro Del Piero within the game.
“We're thrilled to announce this partnership and see this as a significant step forward in our mission to use AI to help democratize content on a global scale,” said Akshat Prakash, Co-Founder and CTO, CAMB.AI. “Working with World League Live! allows us to give fans everywhere the opportunity to extend their AI conversational avatar experience, enabling them to communicate in more than 150 languages worldwide.”
“At World League Live!, we believe in the power of authentic connections between fans and athletes, enabled by technology,” said Francesco Ferrazzino, CEO & Founder, World League Live! “Our partnership with CAMB.AI will allow us to break down language barriers and empower the next generation of fans worldwide to engage with their heroes like never before.”
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