Eurovision Sport and CAMB.AI to provide live and on-demand subtitling for Milano Cortina 2026 Paralympic Winter Games

Eurovision Sport, the European Broadcasting Union’s (EBU) free-to-air streaming platform, with its partner CAMB.AI, will deliver live and on-demand subtitling for coverage of the Milano Cortina 2026 Paralympic Winter Games, taking place from 6 to 15 March 2026. 

CAMB.AI, a leader in AI-driven language solutions, will provide real-time, contextual speech-to-text transcription across live and on-demand coverage throughout the event. This will enable audiences to stream all six Paralympic Winter Games sports on Eurovision Sport with real-time subtitles, without altering the editorial integrity of broadcasts.

Through this collaboration, Eurovision Sport continues to advance its mission to expand access to major sporting events by complementing EBU Member broadcasts and contributing to the EBU’s most comprehensive digital coverage of the Paralympic Winter Games to date.

Alan Fagan, Managing Director, Eurovision Sport said: “The Milano Cortina 2026 Paralympic Winter Games should be accessible to the widest possible audience. By delivering real-time subtitling across every event on Eurovision Sport, we are scaling digital accessibility and ensuring more people can follow the action live.

“Working with CAMB.AI allows us to apply AI where it makes a real difference, strengthening accessibility while complementing our Members’ broadcasts and reinforcing the EBU’s shared sports offering.”

As sports consumption continues to evolve, accessibility has become an increasingly important consideration in how major events are produced and distributed. Subtitles, both local and multilingual, play a key role in ensuring that live sport remains inclusive and easy to follow, particularly for audiences watching in sound-off environments, the hearing-impaired, and those accessing content on demand.

Akshat Prakash, Chief Technology Officer, CAMB.AI said “Eurovision Sport is a clear leader in innovative thinking in sports, and in bringing that innovation to life We’re proud of our strong partnership and look forward to continuing to power accessibility needs for this amazing platform.”

Eurovision Sport and CAMB.AI have been collaborating since 2024, when the two organizations partnered on Europe’s first AI-powered real-time translated sports commentary during European Athletics events. This work reflected Eurovision Sport’s commitment to innovation and the responsible use of emerging technologies to enhance accessibility in live sports coverage.

About Eurovision Sport

Eurovision Sport is a digital streaming platform that ensures sports content is available and accessible to every audience. The platform streams events live and on-demand in a free-to-watch model, complementary to coverage provided by EBU Members.

In collaboration with EBU Members, broadcasters and national sport federations, the initiative of our digital streaming platform is to ensure that every second of every event collectively acquired has coverage. Promotion and collaboration are the key drivers to increase the platform's audience and to generate a community around free access to sports content.

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About the EBU‍

The European Broadcasting Union (EBU) is the world’s leading alliance of public service media (PSM). We have 113 Member organizations in 56 countries and have an additional 28 Associates in Asia, Africa, Australasia and the Americas.

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Our Members operate nearly 2,000 television, radio and online channels and services, and offer a wealth of content across other platforms.

Together they reach an audience of more than one billion people around the world, broadcasting in 153 languages. We operate Eurovision and Euroradio services.

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About CAMB.AI‍

CAMB.AI has built a global content localization infrastructure driven by AI-powered multilingual translation. With the world's most advanced speech and translation AI capabilities, CAMB.AI enables seamless multilingual communication across video, audio, and text, and across 150+ languages – including one spoken by fewer than 650 indigenous people in Costa Rica – preserving cultures, retaining authenticity, and making stories accessible to new audiences. Its philosophy: “The Internet was made for English-speakers. It’s time to re-design it for the world.”

The company works with the world’s biggest brands, including the Australian Open, Comcast/NBCUniversal, Dentsu, Eurovision Sport, IMAX, MLS, and NASCAR. Its MARS generative text-to-speech model was the first to be available on AWS Bedrock and the Google Vertex AI Model Garden. Other milestones include the first AI-driven multilingual live sports commentary (in the world, in Europe, in motorsports, at a press conference, and more); the largest real-world deployment of AI; and the first Arabic movie dubbed using AI.

CAMB.AI has raised $18.5 million to date and is supported by investors including Comcast NBCUniversal Sports Tech, TRTL Ventures, Oraseya Capital, Courtside Ventures, Ikemori Ventures, 5Point Venture Partners, and Dubai Future District Fund. It has operations in the U.S., Canada, APAC, Europe, the Middle East, and India. For more information.