CAMB.AI and YES Network Announce Strategic AI Collaboration to Enhance Fan Engagement
YES Network and CAMB.AI will explore AI-powered multilingual technologies to enhance and personalize the fan experience.
New York, NY — Nov. 18, 2025 — The YES Network, America's pre-eminent regional sports network and the exclusive regional home of the 27-time World Series champion New York Yankees and the Brooklyn Nets, and CAMB.AI, a global company that enables seamless multilingual communication, have agreed to explore strategic initiatives to use artificial intelligence to enhance the fan experience.
This marks the first time that CAMB.AI is teaming up with a U.S. sports television network to explore business opportunities. It follows the company's successful partnerships with some of the most innovative sports leagues in the world, including Major League Soccer and NASCAR, to break down language barriers and reach more fans through AI-powered multilingual translation that preserves the emotion, tone and inflections specific to athletes and announcers.
“Tapping into the expertise that CAMB.AI has built by working with leading sports and media companies to incorporate AI into their localization strategies underscores YES' commitment to explore new opportunities to serve our fans and making sports content more accessible and relatable,” said Jon Litner, President & CEO, YES Network.
“Whether it's the emotion in the voice or the way certain things are said in any language, we are dedicated to preserving nuances, emotions and prosody to deliver what we call a ‘performance-to-performance' impact — something that is essential in sports,” said Akshat Prakash, CTO & Co-founder, CAMB.AI. “We are grateful for our media partners like YES who are leaning into innovation in order to bring new experiences to their fans.”
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