FanCode & CAMB.AI: First Indian Broadcaster Offering Multilingual AI Commentary

NEW DELHI, SAN FRANCISCO & DUBAI — September 2025 — FanCode, India's premier sports destination, has entered into a landmark strategic partnership with CAMB.AI that is set to revolutionise the sports broadcast industry. The collaboration enables seamless access to multilingual commentary using AI for sports fans. The announcement was made on the sidelines of the IBC Convention 2025.

Through this collaboration, CAMB.AI will help FanCode broadcast live matches in multiple Indian languages, with multiple commentators (both male and female), natural crowd roars, background action noise, real-time advertisements, and a level of prosody and excitement indistinguishable from human commentary.

“As a leading sports-tech platform, we take great pride in constantly innovating to enhance how fans experience sport. We are delighted to work with like-minded partners in CAMB.AI, and use AI to revolutionise sports broadcasting in India,” said FanCode co-founder Yannick Colaco. “With India's incredible linguistic diversity, it's exciting to see fans now follow the action in the language of their choice.”

“Sports are universal, but language has always been a barrier to scale. With FanCode, we are proving that AI can deliver real-time multilingual commentary at broadcast-grade quality, making every ball of a cricket match accessible and engaging to all fans,” said CAMB.AI Co-founder/CTO Akshat Prakash.

FanCode broadcasts more than 17,000 live matches across multiple sports in a year, including over 6,000 cricket matches. The AI-commentary feature was successfully implemented in this year's Caribbean Premier League, with Hindi commentary being completely AI-driven. Major events on FanCode include Formula 1, MotoGP, LA LIGA, Saudi Pro League, PGA Tour, and cricket events from across the globe.