NEW DELHI, SAN FRANCISCO & DUBAI – September , 2025 – FanCode, India’s premier sports destination, has entered into a landmark strategic partnership with CAMB.AI that is set to revolutionise the sports broadcast industry. The collaboration will enable seamless access to multilingual commentary using Artificial Intelligence for sports fans. The announcement was made on the sidelines of the IBC Convention 2025.
Through this collaboration, CAMB.AI will help FanCode broadcast live matches in multiple Indian languages, with multiple commentators (both male and female), natural crowd roars, background action noise, real-time advertisements, and a level of prosody and excitement indistinguishable from human commentary. The product and technology teams in both companies will also work together to build custom AI-solutions that meaningfully enhance the consumption experience for sports fans.
FanCode co-founder Yannick Colaco said, "As a leading sports-tech platform, we take great pride in constantly innovating to enhance how fans experience sport. We are delighted to work with like-minded partners in CAMB.AI, and use AI to revolutionise sports broadcasting in India. With India’s incredible linguistic diversity, it’s exciting to see fans now follow the action in the language of their choice. Our teams will continue working together to build more such AI-led solutions that brings fans closer to the game.”
CAMB.AI Co-founder/CTO Akshat Prakash said, “Sports are universal, but language has always been a barrier to scale. With FanCode, we are proving that AI can deliver real-time multilingual commentary at broadcast-grade quality, making every ball of a cricket match accessible and engaging to all fans. This partnership is validation of our growth strategy in India’s sports ecosystem.”
CAMB.AI is best known for revolutionizing the live sports landscape with its speech-to-speech translation technology, including real-time dubbing in 150+ languages that preserves excitement and the unique emotion of live commentary.
FanCode broadcasts more than 17,000 LIVE matches across multiple sports in one year, including over 6000 cricket matches. The AI-commentary feature has been successfully implemented in this year’s Caribbean Premier League, with hindi commentary being completely AI-driven.
Some of the major events broadcast on FanCode include Formula 1, Moto GP, LA LIGA, Saudi Pro League, PGA Tour, cricket events from across the globe like CPL, Super Smash, The Hundred amongst others.
About FanCode
FanCode is India’s premier digital sports destination, dedicated to delivering a best-in-class experience for fans across live and non-live sports. Launched in March 2019 by industry veterans Yannick Colaco and Prasana Krishnan, FanCode has reached over 160 million users. The platform features a wide array of global and domestic sporting leagues, in partnership with leading sports associations. FanCode offers interactive live streaming through industry-first subscription models, including Match, Bundle, and Tour Passes, as well as monthly and annual plans at accessible price points. Some of the marquee properties include La Liga, Formula 1, MotoGP, cricket leagues from around the globe including CPL, Super Smash amongst others.
Dream Sports, India’s leading Sports Technology company, is the parent company of FanCode.
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