CAMB.AI Unveils MARS8: The First Family of TTS Architectures, Ending the Era of One-Size-Fits-All Voice AI

San Francisco - January 20th, 2026 - CAMB.AI, the AI voice infrastructure company founded by AI researchers from Apple and Carnegie Mellon, today announced the launch of MARS8. This is the first text-to-speech (TTS) system designed not as a single model, but as a family of specialized architectures built for production reality.

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Since 2023, CAMB.AI’s MARS engine has powered AI voice-enabled applications reaching over 200 million users through partners like NASCAR, Broadcom, Australian Open, Eurovision Sport, IMAX, and Comcast NBCUniversal.

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Powering Enterprise Scale Since 2023

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Past viral launch and success of MARS5 in the open-source domain

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After shipping voice AI into high-stakes production environments across 150+ languages, the team uncovered a critical flaw in the current market: No single TTS architecture wins across every use case.

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"The market forces developers to choose between speed, quality, accuracy, and cost. We realized that was a false choice," says Akshat Prakash, CTO at CAMB.AI. "A live voice assistant needs sub-150ms latency. A movie dubbing pipeline needs director-level emotional control. An automotive system has strict memory constraints. You cannot solve all three with one generic API."

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Introducing the MARS8 Family

MARS8 moves away from the "black box" API model by offering four distinct architectures, each optimized for specific production constraints:

• MARS-Flash: Ultra-low latency (sub-150ms TTFB) designed for real-time agents and call centers. Optimized for Blackwell GPUs, L4 and L40S
• MARS-Pro: The workhorse for expressive dubbing and digital media, balancing fidelity with speed.
• MARS-Instruct: Director-level control for high-end film production, allowing independent tuning of speaker and prosody.
• MARS-Nano: A highly efficient 50M parameter model for on-device applications where compute is constrained.

Note: More information on the MARS8 family towards the end of the document.

A Compute-First Business Model

In a move set to disrupt the unit economics of Voice AI, MARS8 is launching with a "Compute-First" model. The status quo of "pay-per-character" API pricing destroys margins at scale. CAMB.AI is flipping the script.

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MARS8 allows enterprise customers to run the models on their own infrastructure - whether that is AWS Bedrock, Google Cloud Vertex AI, or specialized GPU platforms like Modal, Baseten and others. MARS8 is launching on 25+ compute platforms and on-device SDKs which marks a historic first in the Voice AI space.

Access MARS on developers’ own infra

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"Token-based pricing scales linearly. Compute-based pricing flatlines costs even as usage spikes, saving enterprises up to 90%," the company states. "Plus, by deploying in your own region, you control the latency floor and keep data within your compliance rails."

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Launch Ecosystem

MARS8 is launching with a robust partner ecosystem, bridging the gap between infrastructure and application:

• Compute Partners: Ensuring MARS8 runs on the hardware developers already use (Google Cloud, AWS, Azure (coming soon), Hathora, Modal, Baseten and others).
• Voice Agent Platforms: Integrating MARS-Flash directly into the workflow of top conversational AI providers for immediate deployment in contact centers.

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MARS8 marks a turning point for production Voice AI. The days of forcing every use case through a single generic model are over. Whether you're shipping a real-time voice agent, dubbing a feature film, or building an on-device assistant, you now have architecture built for your constraints, not compromises. And with compute-first pricing, scaling no longer means bleeding margin.

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Ready to deploy? Explore the full MARS8 family at camb.ai/mars. For technical specs and architecture deep dives, check out camb.ai/blog-post/mars8-technical-report.

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About CAMB.AI‍

CAMB.AI is the localization AI infrastructure company built to help the world’s biggest enterprises reach 8 billion consumers. Backed by real-world usage in live sports, cinema, and broadcasting, CAMB.AI is pioneering real-time, language-free access across text, audio, and video.