SAN FRANCISCO AND DUBAI – September 23, 2025 – CAMB.AI, a global company that enables seamless multilingual communication, has announced it has partnered with World League Live! (WLL), the home of sports for young generations, a sports‑native platform that connects fans across the globe with their favorite stars. Both companies aim to use the partnership to break down language barriers and make it easier for young people everywhere to engage with, learn from, and be inspired by their favorite sport icons.
As the world becomes increasingly more connected, language barriers still remain as an obstacle for many. CAMB.AI, by building a global content localization infrastructure driven by AI-powered multilingual translation – available in more than 150 languages – has a mission to make sports, entertainment and other content universal for everyone across the globe. World League Live! transforms sports legends and influencers into playable AI avatars, enabling fans to interact with them in real time—a feature that will be launched soon.
"We’re thrilled to announce this partnership and see this as a significant step forward in our mission to use AI to help democratize content on a global scale,” said Akshat Prakash, Co-Founder and CTO, CAMB.AI. “Working with World League Live! allows us to give fans everywhere the opportunity to extend their AI conversational avatar experience, enabling them to communicate in more than 150 languages worldwide.”
At the forefront of mobile gaming innovation, World League Live! creates real-time interactive experiences that allow fans to engage with and challenge their favorite icons. Through its "Play with the Stars" format, top players can meet their idols in real life and compete against them, with these events streamed live across Twitch, YouTube, TikTok, and Instagram. However, that’s not all; users can engage directly with global icons like Alessandro Del Piero and other football players within the game. By teaming up with CAMB.AI and utilizing its industry-leading speech-to-speech translation technology, WLL will further expand its reach, providing fans worldwide with new opportunities to connect, free from the language barrier.
"At World League Live!, we believe in the power of authentic connections between fans and athletes, enabled by technology.” said Francesco Ferrazzino, CEO & Founder, World League Live! “Our partnership with CAMB.AI will allow us to break down language barriers and empower the next generation of fans worldwide to engage with their heroes like never before".
This partnership allows WLL to make athlete-fan interaction truly global by removing language as a barrier, so fans anywhere can learn from and engage with their heroes in their own language, in real time, anywhere, anytime. Additionally, By making sports content accessible to non-English speakers, the partnership inspires and educates young fans worldwide.
About CAMB.AI
CAMB.AI is building a global content localization infrastructure driven by AI-powered multilingual translation. With the world's most advanced speech and translation AI capabilities, CAMB.AI enables seamless multilingual communication via video, audio and text, and across 150+ languages – including one spoken by less than 650 indigenous people in Costa Rica – preserving cultures, retaining authenticity, and making stories accessible to new audiences. Its philosophy: “the Internet was made for English-speakers. It’s time to re-design it for the world.”
The company works with the world’s biggest brands including the Australian Open, Comcast/NBCUniversal, Dentsu, Eurovision Sport, IMAX, Ligue 1, MLS, and NASCAR. Its MARS generative text-to-speech model was the first to be available on AWS Bedrock and the Google Vertex AI Model Garden. Other milestones include the first AI-driven multilingual live sports commentary (in the world, in Europe, in motorsports, and in a press conference); the biggest real-world deployment of AI; and the first Arabic movie to be dubbed using AI.
CAMB.AI has raised $18.5 million to date and is supported by investors including Comcast NBCUniversal Sports Tech, TRTL Ventures, Oraseya Capital, Courtside Ventures, Ikemori Ventures, 5Point Venture Partners, and Dubai Future District Fund. It has operations in the U.S., Canada, APAC, Europe, the Middle East, and India. For more information, visit www.camb.ai.
About World League Live:
World League Live! (WLL) is a pioneering sport engagement platform designed for modern, digitally-native fans. Our mission is to redefine the traditional role of a sports spectator by forging authentic, three-way connections between fans, their favorite clubs, sports icons and brands worldwide.
Operating at the unique intersection of sport, gaming, media, and social formats, WLL offers an immersive experience for fans. Through innovative formats like our signature "Play with the Stars," where top players compete against their idols, the platform bridges the gap between global communities and their heroes.
With over 650,000 downloads and ambassadors like legendary football star Alessandro Del Piero, WLL is a global hub for a new era of fan engagement where gaming and live events converge.
For more information, visit https://worldleaguelive.com/
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