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NEW DELHI, SAN FRANCISCO AND DUBAI – September 12, 2025 – CAMB.AI, a global company that enables seamless multilingual communication, has announced ahead of the IBC 2025 conference (booth 5H49) that it has formed a new strategic collaboration with The India Today Group (ITG), India's most respected and pioneering news media conglomerate.
Through this strategic partnership, CAMB.AI, which is building the world’s premier content localization infrastructure driven by AI-powered multilingual translation, along with ITG's collaboration will become the first news media partnership of its kind globally. The two organizations will also collaborate in co-building cutting-edge language solutions for the conglomerate. This will allow ITG to expand its reach to both Hindi and regional language audiences in India, as well as for non-resident Indians across the globe, enabling trusted journalism and accessibility.
CAMB.AI is best known for revolutionizing the live sports landscape with its speech-to-speech translation technology, including live dubbing – available in more than 150 languages – that retains the authenticity, emotion and accent of each voice. CAMB.AI for News expands the company’s capabilities, offering the ability to make live news accessible to all, regardless of language/country, and helping build an informed and educated population.
“The enhanced capability adds inclusivity to credibility by making trusted journalism accessible to a more diverse audience. By leveraging AI to overcome language barriers in news production, we’re dedicated to ensuring that quality information reaches everyone, contributing to a more informed and connected world,” said Samkhya Edamaruku, Group Managing Editor – Production of India Today.
Added CAMB.AI Co-founder and CTO Akshat Prakash, “For 50 years, India Today has leaned into innovation and creativity, and we are honored to have them as our first live news translation partner. This serves as a validation of our growth plans in India and Southeast Asia overall, and we are already collaborating with the ITG team on additional ways to expand their reach.”
IBC 2025 attendees can learn more about CAMB.AI’s technology at their booth 5H49 this September 12-15. To meet with a CAMB.AI representative at IBC, connect here.
As India transforms into one of the world's fastest-growing digital economies, with a massive and diverse user base, multilingual reach is no longer a "global" strategy, it's a local imperative. Our partnership is designed to meet this demand, ensuring we can engage with audiences on a scale and connect with people in the languages they speak and understand.
About The India Today Group
The India Today Group, established in 1975, is India’s most trusted and diversified media conglomerate. Built on the belief that independent media is central to democracy, it has consistently championed journalism rooted in truth, credibility, and bold storytelling.
From the iconic India Today magazine to category leaders like Aaj Tak, Business Today, and Lallantop, the Group today operates across television, print, digital, mobile, and audio. With a monthly aggregate reach of over 750 million, it stands as India’s most trusted media voice.
Renowned for innovation, the Group has pioneered integrated newsrooms, AI-powered news anchors, and digital-first platforms, while also curating thought-leadership events such as the India Today Conclave and Sahitya Aaj Tak. It continues to shape journalism and media engagement.
Media Contacts:
VENKATESH SOMAYAJI
About CAMB.AI
CAMB.AI has created a global content localization infrastructure driven by AI-powered multilingual translation. With the world's most advanced speech and translation AI capabilities, CAMB.AI enables seamless multilingual communication via video, audio and text, and across 150+ languages – including one spoken by less than 650 indigenous people in Costa Rica – preserving cultures, retaining authenticity, and making stories accessible to new audiences. Its philosophy: “the Internet was made for English-speakers. It’s time to re-design it for the world.”
The company works with the world’s biggest brands including the Australian Open, Comcast/NBCUniversal, Dentsu, Eurovision Sport, IMAX, Ligue 1, MLS, and NASCAR. Its MARS generative text-to-speech model was the first to be available on AWS Bedrock and the Google Vertex AI Model Garden. Other milestones include the first AI-driven multilingual live sports commentary (in the world, in Europe, in motorsports, in a press conference and more); the biggest real-world deployment of AI; and the first Arabic movie to be dubbed using AI.
CAMB.AI has raised $18.5 million to date and is supported by investors including Comcast NBCUniversal Sports Tech, TRTL Ventures, Oraseya Capital, Courtside Ventures, Ikemori Ventures, 5Point Venture Partners, and Dubai Future District Fund. It has operations in the U.S., Canada, APAC, Europe, the Middle East, and India. For more information, visit www.camb.ai.
Media Contacts:
The Lippin Group
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News, insights, and how-tos; find the best of AI speech and localization on CAMB.AI’s blog. Stay tuned with industry leaders.
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