LFP Media Partners with CAMB.AI in a Landmark Multi-Year Deal to Connect Global Fans

LFP Media, the commercial subsidiary of the Ligue de Football Professionnel, has signed a landmark multi-year partnership with CAMB.AI to bring AI-powered multilingual commentary and localization to French professional football.

The agreement is a cornerstone of LFP Media's strategy to grow Ligue 1's international audience. As French football expands its footprint in markets around the world, language has remained one of the biggest barriers to engaging new fans. CAMB.AI's real-time speech-to-speech translation directly addresses that challenge — delivering live commentary in multiple languages while preserving the emotion and energy of the original broadcast.

The partnership underpins the international rollout of Ligue 1+, LFP Media's direct-to-consumer streaming service, and paved the way for the 2026 Trophée des Champions to become the first European football match with AI-dubbed commentary.

“Our ambition is to make Ligue 1 accessible to football fans everywhere, in their own language,” said an LFP Media spokesperson. Added CAMB.AI Co-founder and CTO Akshat Prakash: “Football is a universal language, and we're proud to help LFP Media bring the passion of Ligue 1 to fans across the globe without compromise.”