CAMB.AI is now part of Tennis Australia's AO Startups Program

CAMB.AI has joined Tennis Australia's AO Startups program, an initiative that partners the Australian Open with innovative technology companies to enhance the tournament and the broader tennis experience.

The AO Startups program provides selected companies with access to one of the world's premier sporting events as a live testing ground, along with mentorship and the opportunity to collaborate directly with Tennis Australia's teams. For CAMB.AI, it offered an ideal environment to apply real-time AI localization at the scale and intensity of a Grand Slam.

Through the program, CAMB.AI worked to make Australian Open content accessible to non-English-speaking audiences — using AI dubbing to deliver coverage and highlights in multiple languages while preserving the excitement of the original commentary. The collaboration helped the Australian Open expand its international reach and deepen engagement with a global, multilingual fanbase.

Being part of AO Startups reflects CAMB.AI's ongoing commitment to partnering with forward-thinking sports organizations that see AI as a way to bring fans closer to the game.